Brands run analytics before they sign. Athletes have historically arrived with a story and a follower count. We run the same class of measurement on the athlete's side, so both parties are working from numbers instead of one.

We don't count followers and we don't sell reach. AthleteIQ converts competition results, earned media and owned digital into two figures: the media value you generate, and how much of that you can realistically capture in sponsorship. Both are traceable to the source that produced them.

International valuation standards, calibrated to the market where you actually compete. A podium in a European circuit and the same podium in South America do not carry the same media value, and a model that treats them as equal is wrong in both directions.

Three dimensions, weighted by sport and by market. Competition results, what your calendar and your placings actually produce. Earned media, coverage you did not pay for and cannot buy. Owned digital, the audience you control. Where a figure carries real uncertainty we publish a range, not a false decimal.