How it works

Four steps. You don't pay until the third.

Public data in, a number out, and every figure traceable back to where it came from.

01
You tell us where to look

Your sport, your handles, and the circuits you compete in. Under a minute, and it's the only thing we need to start.

02Free
We build your data sampling report

Six pages from public sources: the media value you generated over the last twelve months, which parts of your profile produced it, and how you read on the three AthleteIQ dimensions. No cost, no call, and no obligation to continue.

03
You pick the question you need answered

What am I worth to a sponsor, how do I show a prospect brand what I generate, or how do I show my current sponsors what they got. Full Valuation, Sponsor Decks, Sponsor Reports. 50% to start, 50% on delivery, no subscription and no commission on anything you sign.

04
We build it and walk you through it

You get the deliverable in PDF and, where it applies, an editable file. Full Valuation includes a video call to go through every figure and how to use it in a negotiation.

© 2026 Athlete Value Lab. All rights reserved.

© 2026 Athlete Value Lab. All rights reserved.